Page 20 THE VILLADOM TIMES I • October 8, 2014 ����� in business A Successful Business Woman of Today and a Woman for Today Coddled H Home” eidi tures, Wise, Pet LLC, Sitting, President been and of providing Training quality Crea- to has “In Dog background and meshed it with some fasci- nating hobbies. After obtaining an Associate Degree in Aviation Science, she launched her profes- sional career as a Certified Flight Instruc- tor. Heidi taught people to fly single engine aircraft, bringing them through their Private Pilot license. From there she went on to become, would you believe, a Commercial Airline Pilot flying for commuter airlines. for animals, and animal rights. Heidi sum- moned her entrepreneurial spirit and estab- lished Coddled Creatures in order to fulfill Northern New Jersey pet owners for nearly her lifelong dream of working for and with a quarter of a century. Under the tutelage of animals. The rest is history for this ener- Heidi Wise, Coddled Creatures “In-Home” getic lady. Over the years, Coddled Crea- Pet Care company has risen to prominence, tures has allowed her and her associates to becoming one of the leading companies in care for dogs, cats, birds, and many other the “In-Home” Pet Care industry. Coddled creatures both big and small. Heidi shares Creatures has developed a reputation for her home with her Pomeranians Princess being a highly respected, well orga- and Sugar whom she also works nized and professionally managed in show business with. Some of “In-Home” pet care services com- the TV shows they have appeared pany. Based on a forward leaning on are “30 Rock,” “Elementary,” business plan, Heidi has been able and “Unforgettable.” Princess was to nurture and grow Coddled Crea- recently cast in a recurring role on tures into a leading edge company “Flesh and Bone” written by the always seeming to be at the forefront Emmy Award-winning writer Moira of innovation in the “In-Home” pet Walley Beckett (“Breaking Bad”). caring market place. Heidi admits her It is scheduled to air in 2015. Both market leadership position is no acci- dogs have also been cast in the new dent and takes pride in her approach comedy “Manhattan Love Story.” to taking care of pets in their unique During her free time, which she but familiar surroundings, their home! admits is limited these days, Heidi Heidi has successfully developed and also has some interesting hob- implemented a well-conceived busi- bies which add to her persona as ness strategy that is grounded in pet a “woman for today.” Heidi is a sensitivities. dedicated yoga practitioner. She also enjoys swimming and tennis Heidi says Coddled Creatures as well as competing in obedience attends to the needs of their “In-Home and agility with Sugar. Sugar holds Pets” and their “parents” as she calls titles in both venues, placing first in them, 7 days a week, 365 days a year. many of the competitions. Heidi’s Heidi has amassed a unique blend of other less physical hobbies include, unique programs and pet caring ser- the arts, traveling, and reading. In vices that once again, demonstrate the past Heidi has also spent her her passion for bringing innovation free time volunteering. Heidi served to her “In-Home” Pet Care philoso- as a member of the Mahwah Juve- phy. Clients can go online using the nile Conference Committee (an company’s website, www.coddled- arm of the family court) for three creatures.com to make reservations years and as a volunteer for VIPS for “In-Home” Pet Sitting services, (Volunteers in Protective Services), schedule dog training sessions, and a mentoring program for children complete transactions with a credit at risk, for one year. card, all with the click of a mouse. Heidi says she believes it’s Her Information Technology compo- important to trust in your instincts, nent is state of the art, and many view stay focused on your beliefs and Coddled Creatures programs as stan- dard bearers of the “In-Home” pet Heidi Wise, president, places first in obedience with her dog Sugar. act on your passions. Heidi admits she cannot imagine a more agree- care industry. Essential pet sensitive able way to make a living than information for medications, personal giving TLC to animals of all kinds. needs specifications and home instructions including parent/owner facts are customized After many years of flying, Heidi sensed her She feels very fortunate to be surrounded by for each “In-Home Pet” and downloaded pilot profession had become routine so she a staff of caring, thoroughly professional Pet into Coddled Creatures unique Pet Profiles began attending night school to obtain her Care Specialists, Client Services Representa- System. It is another state of the art compo- Bachelor of Science in Business Administra- tives and a special Information Technology nent of Heidi’s approach to providing pro- tion with a major in Accounting. When the component. Additionally, she reflects on fessional pet care services for her “In-Home President of a busy company sought her out, how she attributes much of Coddled Crea- she embarked on a second career returning tures continued success to her two loyal Pets” and their “parents.” to the high end of the accounting profes- Now there is a personal side to Heidi that sion as a Comptroller, a position she held business mentors who have advised her for many years. So, now one can understand further illustrates why those who know her for eight years. When the President retired why those who know Heidi Wise and her best, refer to her as “a Successful Business in 1994, she decided to pursue yet one more Coddled Creatures Company best, refer to Woman of Today and a Woman for Today.” passion of her Life. While growing up, Heidi Heidi as: “A Successful Business Woman of Heidi has carved out a very interesting career developed a deep respect and sensitivity Today and a Woman for Today”!