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Page 16 THE VILLADOM TIMES I • April 9, 2014
F CUS on Midland Park Businesses
Rubin Opticians provides unique
Directory of Advertisers
frames at competitive prices
eyes customers find all
name brands
T he in in fashion have designer it styles at and Rubin eyewear limited Opticians, editions. a and large where This selection fashion of high-quality, the boutique non-designer
fames unique
eyewear carries
more than 1,000 styles of cut-
ting edge, fashion forward
frames, including hand painted
designs and lines from selected
suppliers. Choices are available
at all price points, offering value
without compromising quality.
Now through April 20, men-
tion this ad to take advantage of
Rubin’s special storewide sale
featuring 20% off all regularly
priced frames in stock. (Maui
Jim, Rec Spec & EYEBOBS
excluded.) Rubin stocks the latest, most
progressive lenses and frames
Pictured from left, in front of their landmark building:
available, including sunglasses
and specialty lenses. The shop Victoria Solari, Dorothy Voitas, Stephan Wolfe, Penny Ship,
Larry Guadiomonte and Dana Ship.
also carries a large selection of
eyeglass holder jewelry, includ-
ing La Loop and Sport Loop holders, and other accessories. Ready-made readers and
cases are also in stock.
Optician Dana Ship and his wife Penny have owned Rubin Opticians for over 40
years and have made service and competitive pricing the hallmarks of their business.
The Ships are known for providing precise, quality service, with customer satisfaction
as their primary concern.
“Eyeglasses only do the job they should if they are made exactly right and fitted
correctly,” notes Dana.
Rubin’s opticians are up on the latest technology and take care of everyone, from
children to senior citizens, with precision and style. All work carries a lifetime service
guarantee. Most work is done on the premises. Rubin’s expert mobile opticians will visit nurs-
ing homes or make house calls to serve homebound clients.
Rubin Opticians is located at 240 Godwin Avenue in Midland Park. Call (201) 447-
3121. Visit www. rubinopticians.com and look for them on Facebook.
Attorney Peter Jeffer dispenses
common sense advice
M idland Park Attorney Peter Jeffer credits the success of his law practice
over the past 40 plus years to his ability to give practical, common sense
advice to clients and friends alike. “One
thing is to have rights; it’s quite another
matter whether it’s in your best interest
to sue,” he says.
Admitted to the New Jersey Bar in
1971, the US Supreme Court in 1975,
and the New York State Bar in 1987,
Jeffer served as municipal judge in Mid-
land Park and earned a reputation for
toughness, fairness, and innovative sen-
tences. He is currently Midland Park’s
Public Defender.
While working in the Bergen County
Prosecutor’s Office, Jeffer served as
the first legal advisor to the Bergen
County Narcotics Task Force, and was
Attorney Peter Jeffer
appointed by the NJ Supreme Court to
serve on the Ethics Committee of the
NJ Bar Association.
Jeffer handles real estate, matrimonial and zoning cases in his busy general
practice. He has developed substantial expertise in elder law, helping seniors max-
imize their assets and negotiate the government bureaucracy to their best advan-
tage. He also handles estate planning and management, litigation, auto negligence,
and criminal defense cases. His law library is fully computerized, making research
on complex legal issues faster and more comprehensive.
A lifelong Midland Park resident and member of the Midland Park Christian
Reformed Church, Jeffer was recently recognized for his 40 years of service to the
Midland Park Volunteer Fire Department. He serves as the department’s Mutual
Aid Association delegate, chaired the department’s Centennial celebration and
was named “Fireman of the Year” in 2001. Jeffer’s community involvement also
includes years of service to the United Republican Club, including a term as presi-
dent. Peter Jeffer, Esq.’s office is located at 212 Godwin Ave., across from the Midland
Park Post Office. Call (201) 444-6469 or email petelaw@peterajeffer.com.
Atlantic Stewardship Bank
– Midland Park Branch
Barefoot Carpet & Flooring
The Baseball Card Store
The Body Works
Braunius Construction
Bushoven and Company
Custom Designers
Eastern Insurors, LLC
Genesis Realtors
Godwin Dental
Carl L. Holst - Artist
Fairway Estate Garden Center
Fairway Estate Landscaping
Peter Jeffer, Esq.
Sal Lauretta for Men
Le Chien Pet Grooming Salon
Midland Park Chamber of Commerce
Mill Gardens at Midland Park
Nelund Minton Salon
New Jersey Travel Clinic
The New School of Dance Arts
Nuzzi Chiropractic & Sports Center
Bud O’Hagan
– Terrie O’Connor Realtors/Allendale
Patricia’s Coiffures
Pizzaiolo PROVISIONS Home and Garden
Rubin Opticians
The Sullivan Team
– Terrie O’Connor Realtors/Ridgewood
State Farm Insurance
Teschon, Riccobene & Siss, P.A.
The Villadom Times