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Page 8 THE VILLADOM TIMES IV • December 11, 2013
Remember to ‘Go Local’ when holiday shopping
As shoppers budget and make their holi-
day shopping lists, the Independent Com-
munity Bankers of America® and Atlantic
Stewardship Bank are encouraging con-
sumers to “Go Local” once again this holi-
day season by doing either a portion, or all
of their shopping, at local small businesses.
By doing so, consumers will be putting
money back to work in their communities,
just like they do every time they dine at a
local restaurant or choose to bank locally
with a community bank.
Community banks are huge advocates
and supporters of local small businesses. In
fact, even though community banks com-
prise only 20 percent of banking industry
assets, community banks with less than $10
billion in assets provide nearly 60 percent
of outstanding bank small business loans.
Because community banks are small
businesses, they are able to partner with
their small business customers to help them
understand local market dynamics and the
opportunities and challenges that small
businesses in their area face.
“It’s no secret that by lending to small
businesses in our area, Atlantic Steward-
ship Bank helps our local economy thrive
and flourish,” said Atlantic Stewardship
Bank President and CEO Paul Van Osten-
bridge. “During the holiday season, you
have the same power. I encourage everyone
to take time to visit local businesses and
see what products you can obtain locally
and see the services these companies have
to offer.”
Bill Loving, chairman of the ICBA and
president of Pendleton Community Bank
in Franklin, West Virginia, added, “The
holidays are all about giving, so it’s the per-
fect time to give back to your community
by choosing to spend your dollars locally,
where it will be used to help support the
local small businesses, which drive jobs
and vibrancy in your local community. So
go ahead and spread some holiday cheer
locally this year.
“By doing so, you’ll be able to cross
items off of your shopping list and make
lots of folks happy—all the while reinvest-
ing in your community—helping it prosper
during the holidays and well into the new
year.” To learn more about ICBA’s Go Local
initiative and ways everyone can go local
this holiday season, visit www.icba.org/
golocal. To join the conversation, follow
@ICBA’s hashtag #golocal.
The Independent Community Bankers
of America®, the nation’s voice for nearly
7,000 community banks of all sizes and
charter types, is dedicated exclusively to
representing the interests of the commu-
nity banking industry and its membership
through effective advocacy, best-in-class
education, and high-quality products and
services. For additional information, visit
www.icba.org.