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Page 8 THE VILLADOM TIMES IV • August 28, 2013
Professional makeup artists can add a lot to weddings
Have you ever had your makeup pro-
fessionally applied? Apart from a trial
application at a department store makeup
counter, many women likely have no expe-
rience with professional makeup artists.
While one may not hire a makeup artist for
everyday events, a wedding is an occasion
that often warrants the expertise of a pro-
fessional. Many brides-to-be and their attendants
book the services of a hairstylist to achieve
beautiful wedding day hair but may not
find it necessary to enlist the services of
a makeup artist, figuring they can apply
makeup effectively enough. However, a
makeup artist has a wealth of information
in makeup application, and knowledge
of what looks best under the lights and
flashes of a camera. For those spending
several thousand dollars on professional
photography, an investment in a makeup
artist can help ensure the faces smiling
back from the photos look their best.
Hiring a professional who understands
how makeup reads in a photograph and
how it looks in everyday light can help
any bride put her best face forward. It also
takes away some of the stress of readying
for the wedding day. Many do-it-yourself
brides do not use the right products and
can end up looking washed out in photo-
graphs. Brides, especially those who typi-
cally do not wear a lot of makeup, may not
know how much to apply, resulting in a
lackluster finished product. Here are a few
reasons a makeup artist can prove invalu-
able. He or she can pinpoint your best fea-
tures and highlight them. As an unbiased
observer, the makeup artist will not see
your flaws, but rather will look at your best
assets. A makeup artist knows that the bride
wants to see herself and not the makeup.
The professional is creating the best ver-
sion of the bride.
Makeup artists use tricks of the trade
to enhance or camouflage certain features.
They have an intimate knowledge of high-
lighting and shading, and can “sculpt” the
face by applying makeup.
A professional will know the products
available and be familiar with which for-
mulations work best on all types of skin.
A makeup artist will have many products
and tools at the ready, reducing the need
for the bride to shop for all the makeup
essentials. There will be a trial run with a makeup
artist. The bride and the professional will
have the opportunity to try a few differ-
ent looks and decide on one. Do-it-yourself
brides sometimes leave makeup decisions
to the last minute and really do not have a
game plan the day of the wedding.
A professional can advise on the right
tone. A common mistake made by do-it-
yourselfers is choosing the wrong shade of
foundation. Brides may end up looking like
a pasty vampire or someone who has spent
too much time in the sun. A makeup artist
can help find the right shade and blend it in
so there are no apparent lines from the face
to the neck and décolletage.
A makeup artist can get those tricky
false lashes to look natural. Lush, full
lashes really get eyes noticed, but many
women are unsure of just how to apply
false lashes. Lashes may be part of the
makeup artist’s insider tricks, and he or
she can apply them so no one knows they
are not real.