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November 20, 2013 THE VILLADOM TIMES III • Page 17
Finders Keepers already under way in region
Devon Fine Jewelry has brought the
popular Finders Keepers jewelry giveaway
back to the region. The event, which began
Monday, Nov. 18, will continue through
Saturday, Nov. 23.
This year, Devon’s “elves” will be giving
away 26 bags – each one filled with a spe-
cial piece of jewelry from DFJ. The elves
then wait nearby to see that each bag is
found. Nancy Schuring, owner of Devon, began
this annual treasure hunt as a way to thank
area residents for their loyalty and support.
DFJ is now celebrating 34 years in busi-
ness. The bags are being hidden in plain
sight in 12 communities, including
Mahwah, Oakland, Ramsey, Ho-Ho-Kus,
Ridgewood, Glen Rock, Midland Park,
Allendale, Waldwick, Franklin Lakes,
Wyckoff, and Hawthorne. Images of all of
the gifts are available on Facebook. Once
again, DFJ is providing clues to the hiding
places. Clues are available on Facebook,
Twitter, and via a special e-mail list. E-mail
sara@devonfinejewelry.com to be added
to the list.
A few years ago, Finders Keepers caught
the attention of the New York media and
suddenly TV channels ABC, NBC, CBS,
NJ News 12, and FOX Business network
were carrying the story. Radio stations such
as 1010 WINS and CBS News Radio also
followed the progress. Because of the dra-
matic amount of media coverage Finders
Keepers got, the store was inundated with
phone calls and lots of people stopped in to
ask for clues. By the end of the week, the
bags were being discovered in an average
of just three minutes.
Here are a few stories from a prior Find-
ers Keepers event:
• After one elf put a bag in front of the
Waldwick Walgreens, Peggy slammed on
her brakes and leapt from her car to pick up
a 14kt yellow gold, diamond and sapphire
bracelet worth $1,300.
• Ellen, a waitress at Kinchley’s in
Ramsey, got what must have been the best
tip of her career when she found a bag con-
taining a $600 emerald ring.
• A young couple from Midland Park
finished their visit to Ramsey Route 17
Shop Rite with a bang. They walked out the
store, she spotted the white and gold Devon
bag, and found herself the new owner of a
diamond ring worth $600.
• Sharp-eyed Mike spotted a gold and
Nancy Schuring and Julie
white bag on the fancy bench outside the
Franklin Lakes Market Basket. He reached
inside and found a $1,500 gold and diamond
necklace. His wife was thrilled.
• A bag containing a pair of $1,000 dia-
mond earrings was put outside a Wyckoff
Dunkin Donuts. The woman on her lunch
break from her bank job who found them
could hardly believe her luck at the discov-
ery. • James works across the street from
Home Hardware in Waldwick. He'd just
picked up a small item when he spotted the
white bag on a storage chest just outside
the store. He couldn't stop smiling when
he realized he was the new owner of an18k
yellow gold three stone blue topaz ring
worth $600.
• In Oakland, a young man stopped by
at a Starbucks, spotted the white and gold
Devon bag, and was almost too shy to pick
it up. The elf persuaded him that he was the
proud owner of a 14kt white gold diamond
pendant. With all the elves having so much fun,
Schuring decided she had to put one last
piece out herself. She chose the most valu-
able item; a $3,000 sapphire and diamond
ring to place at Zabriskie Pond because it
is the iconic symbol of Wyckoff. Sneak-
ing through the woods around the pond,
she put the white bag on a fence post near
the covered bridge—where it was quickly
menaced by a large black crow. A young
man riding by noticed the bag and crow and
pulled over—but he also saw Schuring in
the woods. He asked if the bag was hers.
She said, “No, it’s yours.” He told Schuring
that he had a feeling that she would put a
bag there, he just didn’t know when.