Page 10 THE VILLADOM TIMES II • October 9, 2013 ����� in business H. Rubin Opticians has a clear focus on the community H . Rubin Opticians has been part of the community for over 40 years. This family-owned business has built its reputation for excellence through a competent, detail-oriented staff that pays close attention to each individual’s needs so everyone leaves seeing – and looking – his or her best. Much of H. Rubin Opticians’ success is due to the woman’s touch, which is provided by co-owner Penny Ship, long-time employee Dorothy Voitas, and Victoria Solari. These fashion-conscious women advise customers on the proper eyeglass frames to fit their face, col- oring, budget, lifestyle, and other Dorothy Voitas, Penny Ship and Victoria Solari needs. They give each person, from children to seniors, the attention they require, which often means patiently trying on a number of frames. Because H. Rubin Opticians does not accept insurance, staff members are able to deliver the best service, focusing on the needs of the customers, rather than making concessions to large companies. “We put precision into our frames,” Penny says. “Customers leave with a look that has been designed, but is not necessarily ‘designer.’” H. Rubin Opticians carries all the latest and highest quality in designer and non-designer eyewear, including Gucci, Christian Dior, RayBan and more; European lines such as Face a Face, Lafont, Anne et Valentin, and Theo; and small, independent lines such as Salt and Etnia. The shop regularly hosts private showings so customers can preview a manufacturer’s entire frame collection. A weeklong trunk show featuring Etnia eyewear is scheduled for Oct.12-19 (closed Sunday). Rubin’s has an extensive selection of non-prescription sunglasses and readers. The shop also carries a large selection of eyeglass holder jewelry, including La Loop and Sport Loop holders, and other accessories. Opticians Dana Ship, Larry Gaudiomonte, and Stephen Wolff provide the correct lenses and advise on the latest technology available to suit individual requirements. Dr. Ira Hanlon (Lic. # 27OA00433900) provides eye exams and contact lens service. Most work is done on the premises. Rubin Opticians is located at 240 Godwin Avenue in Midland Park. Call (201) 447-3121 or visit www.hrubinopticians.com. Supportive Senior Solutions: Meeting the Challenge of Elder Care S upportive Senior Solu- tions provides com- fort for families with aging parents or relatives. Chris- tine Souffront is the founder and Execu- tive Director of Supportive Senior Solutions, a private practice that offers a broad range of elder care services. These include: identifying home care services; addressing the sen- sitive issue of when it’s time to stop driv- ing; tips on making the home safer to prevent accidents; even finding the right physician – a geriatric physician. In addition, Christine and her team advise families on their existing advance directives, where the best dementia care facilities are, and the emotion-filled times when end of life care requires a professional to work with the family to guide them through making decisions. These are the times when having some- one such as a Christine is a blessing and a true find. It takes a very kind and gentle person to work with seniors and Christine has the right touch. She was a former executive director and administrator for assisted living communities and director of social work for others. Christine Souffront works exclusively with families and seniors. She is an advocate for seniors. She is someone who doesn’t shy away from tough cases -- in fact, she thrives on the challenge. When you need elder care services of any type, call Christine. Phone (201) 962-8250. E-mail Christine@SupportiveSe niorSolutions.com. directory of advertisers Araya Rebirth – Daniela Musano Atlantic Stewardship Bank – Ridgewood Branch The Body Works – Sammi Eletto Bushoven & Company – Laura Gallo, CPA Freeholder Maura DeNicola Devon Fine Jewelry – Nancy Schuring Eva’s Fresh – Lynne Skead and Eva Conover Excel Dentistry – Dr. Mayra Modesto-Garrido Family Chiropractors of Ridgewood – Dr. Mary Ann Fiscella and Dr. Louise DiGia H. Rubin Opticians Holland Christian Home – Kathy Tanis, Cindy Schott and Carole Dykhouse Home Helpers & Direct Link Keane Fit & Wellness – Sheila Keane LAN Associates – Kim Vandegrift Vierheilig Mill Gardens at Midland Park New Jersey Travel Clinic – Jacqueline M. Vierheilig, MD Nuzzi Chiropractic Family & Sports Center – Dr. Lori Nuzzi Ridgewood Chamber of Commerce – Joan Groome Rohsler’s Allendale Nursery & Florist – Robyn Rohsler-Ortiz Supportive Senior Solutions – Christine Souffront Terrie O’Connor Realtors – Betty Sullivan and Juliana Sullivan Thyme & Place Design – Sharon Sherman Ulrich, Inc. The Villadom Times