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Page 8 THE VILLADOM TIMES I & II • August 28, 2013
Professional makeup artists can add a lot to weddings
Have you ever had your makeup profes-
sionally applied? Apart from a trial applica-
tion at a department store makeup counter,
many women likely have no experience
with professional makeup artists. While one
may not hire a makeup artist for everyday
events, a wedding is an occasion that often
warrants the expertise of a professional.
Many brides-to-be and their attendants
book the services of a hairstylist to achieve
beautiful wedding day hair but may not
find it necessary to enlist the services of
a makeup artist, figuring they can apply
makeup effectively enough. However, a
makeup artist has a wealth of information
in makeup application, and knowledge of
what looks best under the lights and flashes
of a camera. For those spending several
thousand dollars on professional photogra-
phy, an investment in a makeup artist can
help ensure the faces smiling back from the
photos look their best.
Hiring a professional who understands
how makeup reads in a photograph and
how it looks in everyday light can help any
bride put her best face forward. It also takes
away some of the stress of readying for the
wedding day. Many do-it-yourself brides do
not use the right products and can end up
looking washed out in photographs. Brides,
especially those who typically do not wear
a lot of makeup, may not know how much
to apply, resulting in a lackluster finished
product. Here are a few reasons a makeup
artist can prove invaluable.
He or she can pinpoint your best fea-
tures and highlight them. As an unbiased
observer, the makeup artist will not see
your flaws, but rather will look at your best
assets. A makeup artist knows that the bride
wants to see herself and not the makeup.
The professional is creating the best version
of the bride.
Makeup artists use tricks of the trade to
enhance or camouflage certain features.
They have an intimate knowledge of high-
lighting and shading, and can “sculpt” the
face by applying makeup.
A professional will know the products
available and be familiar with which for-
mulations work best on all types of skin. A
makeup artist will have many products and
tools at the ready, reducing the need for the
bride to shop for all the makeup essentials.
There will be a trial run with a makeup
artist. The bride and the professional will
have the opportunity to try a few differ-
ent looks and decide on one. Do-it-yourself
brides sometimes leave makeup decisions
to the last minute and really do not have a
game plan the day of the wedding.
A professional can advise on the right
tone. A common mistake made by do-it-
yourselfers is choosing the wrong shade of
foundation. Brides may end up looking like
a pasty vampire or someone who has spent
too much time in the sun. A makeup artist
can help find the right shade and blend it in
so there are no apparent lines from the face
to the neck and décolletage.
A makeup artist can get those tricky
false lashes to look natural. Lush, full lashes
really get eyes noticed, but many women
are unsure of just how to apply false lashes.
Lashes may be part of the makeup artist’s
insider tricks, and he or she can apply them
so no one knows they are not real.