Page 14 THE VILLADOM TIMES I • February 1, 2012 F O CUS on WYCKOFF Businesses ith the right partner, it’s possible to build your business in any economy. Because a company’s Internet presence makes a significant impact on success, Tom Murphy of Green Lion Digital, 633 Wyckoff Avenue in Wyckoff, helps his clients get positive attention through social media, Internet searches, pay per click, and other innovative techniques. Tom works with clients in a wide range of fields – from retailers to medical and other professional service providers -- to build managed campaigns that allow businesses to improve their online presence. He has tapped into the popularity of social media sites to focus on community interaction and growth for businesses. “We are able to grow a community past the initial group of friends, family and loyal customers,” Tom explains. “We concentrate on building the brand and generating leads. We can manage a social media presence on Facebook, Twitter, LinkedIn, plus a variety of blogs and social sites relevant to your industry. Alternately we provide training and one-off social campaigns depending on your particular needs.” Business owners also benefit from Tom’s use of search engine optimization. “We choose phrases relevant to a particular business so the website will get the right traffic and enough of it,” he adds. “We’ve taken into account the localized nature of how searches have been transformed over the years, and the way search results are displayed. For example, people are replacing the Yellow Pages with search engines. Consequently, the way we search online has changed as the frequency of localized searches rises and mobile technologies continue to improve.” Clients also count on Tom to optimize their Google Places accounts. Tom uses AdverGaming – online flash games with a brand name embedded in the game – to promote businesses. This innovative marketing technique keeps people coming back to a website and enjoying the brand experience through variety of online games. He explains that games can be imple- W Build your business with Green Lion Digital Tom Murphy mented on your website, Facebook and shared through social media sites. “The portfolio we recently launched is geared toward small and mediumsized businesses,” Tom continues. “These are semi-custom solutions that can be deployed quickly and integrated into your marketing campaign. All our games can be integrated into Facebook for a truly social experience. This is essentially old-style branding presented in a fun new way.” Green Lion Digital has revolutionized the delivery of large amounts of data or “big data” through GLD Reports, a portal and proprietary technology. This business intelligence reporting tool, which launched its latest release in 2011, allows businesses to easily organize and disseminate data. “Dealing with large amounts of sales or customer data can be expensive and labor intensive,” Tom notes. “We can reduce overhead on reporting, licensing costs, infrastructure, time, and more. There are many benefits and we are able to deal with a variety of data sources such as business intelligence solutions, legacy systems, Facebook, etc.” “Everything I do is about improving business results. A website must achieve the goals defined by the business and deliver a measurable return on investment.” Tom is a 17-year resident of Franklin Lakes. He holds a BS in finance from The Ohio State University and earned his MBA in e-Commerce and finance from Rutgers University. Learn more about Green Lion Digital at (201) 891-0700, www.greenliondigital.com, or www.greenliongames.com.