April 7, 2010 THE VILLADOM TIMES II • Page 19 F O CUS on Midland Park Businesses Service and individuality at Rubin Opticians ptician Dana Ship and his wife Penny have owned Rubin Opticians for over 40 years and have made service the hallmark of their fashion eyewear boutique. They think of their employees as family and treat their customers as family -- an attitude that translates into individualized service in a vibrant environment. “You can express your individuality with your eyewear. You can truly be yourself,” notes Penny. The Ships built their reputation on precise, quality service, with customer satisfaction as their primary concern. “Eyeglasses only do the job they should if they are made exactly right and fitted correctly,” notes Dana. Rubin’s opticians are up on the latest technology and take care of everyone, from children to senior citizens, with Pictured Ship. Standing, precision and style. All work left, Farah seated, Penny and Dana Voitas, Stephen from Kara-Mostefa, Dorothy Wolfe carries a lifetime service guarand Larry Guadiomonte. antee. The one thing that exceeds Rubin’s expert, attentive service is its selection. More than 1,000 styles of cutting edge, fashion forward frames are available, including hand painted designs and unique lines from hand-picked suppliers. They carry lines at all price points, offering value without compromising quality. Rubin Opticians carries all name brands in fashion designer eyewear and a large selection of non-designer, high-quality frames. The shop stocks the latest, most progressive lenses and frames available, including sunglasses and specialty lenses. It also carries a large selection of eyeglass holder jewelry, including La Loop and Sport Loop holders, and other accessories. Ready-made readers and cases are also in stock. Most work is done on the premises. Rubin’s expert mobile opticians will visit nursing homes or make house calls to serve homebound clients. Rubin Opticians is located at 240 Godwin Avenue, Midland Park. Call (201) 447-3121. Visit www. rubinopticians.com and look for us on Facebook. O is what sets Horizon apart from others: They treat every home and every business as if it were their own. Horizon’s team of nearly 50 employees includes all three of Bernie’s children, Jennifer Holst-Smith, Bernie III, and Kristin. Their entire family is committed to continuing the company’s tradition of protecting health, property and reputations with honesty and integrity, starting at the community level. A Midland Park resident since 1949, Bernie Jr. is a town councilman and member of the Midland Park Lions Club. Horizon is a regular sponsor of many local activities, including their Environmental Community Outreach (ECO) program and “The Bernie Holst Jr. and Bernie Holst III Good, The Bad and The BUGly” community education program. Mr. Holst says that while Horizon has always worked to protect against pest-related property damage and the simple “nuisance” caused by pests, the emphasis on public health is one that cannot be ignored. With the constant threat of Lyme disease and West Nile Virus, Horizon developed a mosquito, flea & tick service program, called Yard Guard. Many insects and rodents are now identified as serious public health concerns, so protecting your family’s environment from them is a major factor in defending against long term health hazards. It is an investment in your family’s future. Horizon is also strongly involved with national and statewide professional associations. Bernie Jr. is past president of the National Pest Management Association and currently treasurer of the New Jersey Pest Management Association. Bernie III sits on the National Pest Management Association’s Business Management & Development Committee. Its strong ties to the industry help the company to provide clients with innovative solutions to their pest problems. “Let our family take care of your family” Horizon Pest Control, 45 Cross Avenue, Midland Park, NJ 07432, (201)447-2530. horizonpestcontrol.com is a family owned and operated business which Horizon Pest ControlBernieour family take carecompanyfamily.” Thistruly cares about families like yours. Holst Jr. started the in 1970, building the foundation for service excellence, “Let of your simple concept Let Horizon Pest’s family take care of your family, home & property and knew that he wanted to take that experience to cated and knowledgeable about plants and how to a new level when he graduated from college. So in use them to their best advantage. They can help create 1992 he started Fairway a beautiful, interesting Estate Landscaping. “I design with plants and like building; I like taking encourage clients to bring something and making it photos of their home for better,” he says, and the advice on what would landscaping business profit best. In addition to Proven Winner premium vided the perfect outlet annuals and Blue Ribbon for his creativity and his perennials, the garden love of nature. center features container It was a natural progardens and window gression, then, to open boxes to create interest his own garden center in any indoor or outdoor next to what is without environment. Organic a doubt the most beaulawn products and mulch tiful spot in town – the are also available, and a waterfalls adjacent to the propane filling station is historic Brownstone Mill. on the premises. From now until Christmas Fairway Estate Landthe garden center is aglow with the color of the beauscaping provides all aspects of landscape tiful blooms of the season, services, from property mostly Jersey grown. maintenance to complete “I try to find an interOwner Scott Meyer, front. Standing, from left: Sylvia Tesch, design, including buildesting selection of high Midge King, Maynor Granados and Tim Reveri. quality plants from ing, plantings, patios and responsible, quality growers,” says Meyer. “Quality stone work. The company’s horticultural professionplants need time to grow. Quality growers take the als understand the needs of the plant material living time to do it right and do not force plants by over-fer- on your property and employ the most culturallytilizing,” he explains, noting that plants grown slowly sound maintenance practices to insure the health of are healthier and better able to withstand disease and your landscape. Their approach reduces the need for chemicals and pesticides, while producing a useful insects. “We sell quality,” Meyer says. He adds that he also and attractive environment. his teens loved for growers that do use and/or pesdoors and beautifying his surroundings. He had ticides, because it is for the environment. SincelandscapingScott Meyer has in highthe out- looks Fairway Estate betternot Center the overusededihis own business while school At Garden staff is Fairway Estate Garden Center and Fairway Estate Landscaping: where quality counts “We focus on providing quality work, and our properties get better with time and consistently improve their appearance and value,” Meyer says. Fairway Estate Landscaping’s office is at 11 Paterson Ave., Suite 16, Midland Park. Call 201-447-3910. The Garden Center is at the corner of Goffle Road and Paterson Avenue. Call 201-444-9995. It is open seven days from 9 a.m. until 6 p.m.